Do you know who today’s buyers are and what they’re looking for in a home? Having that knowledge can take your business to the next level and GLAR is bringing it to you on Monday, October 26, at 606 Venice.

 

You’re invited to The Data that Drives Your Business, GLAR’s next membership meeting, where we’ll take a closer look at the latest buyer trends shaping Los Angeles real estate with NAR Economist Dr. Jessica Lautz and show you how to put those insights to work using RPR data, AI-powered tools, and smarter marketing strategies.

 

You’ll learn who’s looking, who’s buying, and what challenges they face as they navigate today’s market. These insights can help you shape your marketing to better connect with today’s buyers and position yourself to land tomorrow’s deal.

 

You’ll also hear key updates from C.A.R. and GLAR, with a broader look at the issues, priorities, and changes that could affect your business in the year ahead.

Reserve your seat and walk away with the insight, tools, and perspective to prepare your business for what’s next.

 

Dr. Jessica Lautz  NAR Deputy Chief Economist and Vice President of Research

 

Who is buying in Los Angeles today, and what does that mean for your business?

 

Dr. Lautz will take you inside the local angle of the latest NAR research to explore who today’s buyers are, what they’re looking for, the challenges they face, and how changing consumer needs can inform the way you market, communicate, and build your business.

 

Humberto Ramos-Cazares  RPR Director, Industry Relations
Turn insight into action with the latest tools from Realtors Property Resource®. See how RPR data, AI-enabled features, customizable marketing materials, and CMAs can help you work more efficiently and turn market intelligence into opportunities for your business.

 

Tamara Suminski  2026 C.A.R. President
Hear the statewide perspective on the issues and priorities affecting California REALTORS®, along with a look at what C.A.R. accomplished in 2026 and what may be ahead in 2027.

 

Chris Duff  2026 GLAR President
See how GLAR has been working for you in 2026 and hear about the priorities and opportunities taking shape for the year ahead.